Hi, I'm Aaron 👋🏻

Product Designer with a scientist's brain

I build digital products grounded in research, data, and craft.

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Past Clients

Selected Work

Enabling Seamless Clinic Search in Japan

Overview

Reduced clinic search time by 40% and exceeded NPS targets by designing a discovery product that protected user trust through three strategic scope decisions validated by iterative testing

DELIVERABLES

0→1 Product Design

UX RESEARCH

USABILITY TESTING

Rapid Prototyping

Designing trust into NFT discovery to streamline safe transactions

Overview

Validated a focused product through structured decision-making under ambiguity

DELIVERABLES

0→1 Product Design

USER TESTING

Rapid Prototyping

Explorations

Building trust where price usually wins

Overview

Study & Application of Google PAIR to improve insurance quote flow - designed to close the trust gap and improve quote-purchase rates, built entirely under ambiguity with no user research, conversion baselines, or internal data access

DELIVERABLES

RAPId IDeATION

AI Prototyping

VISUAL DESIGN

DwellHomes - Coming Soon

Overview

Exploring whether Dwell's editorial authority could translate into a viable rental platform by testing if design-conscious NYC renters would engage more deeply with curated properties.

DELIVERABLES

Growth design

PRFAQ

AI Prototyping

Product Designer with a scientist's brain

Selected Work

Enabling Seamless Clinic Search in Japan

Designing trust into NFT discovery to streamline safe transactions

Explorations

Building trust where price usually wins

DwellHomes - Coming Soon

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